Interview with Masigwaneng Salome (Tiny) Madiba

(This interview was conducted in 2002)

IPMS 2000
Director, Department of Environmental Affairs and Tourism (DEAT)
Republic of South Africa

Current Activities
In her position as Director of the Department of Environmental Affairs and Tourism for the Republic of South Africa, Masigwaneng has most recently been conducting environmental education and management training seminars for non-governmental organizations (NGOs) and businesses at local, regional and national levels.

Most Important IPMS Lessons
Among the IPMS lessons that she learned, Masigwaneng cites the role of the mutual gains approach to negotiation among stakeholders as most important. She believes that the concepts of generating options and packages that create value for all parties, as well the discussion of criteria for “dividing the pie”, are key elements that should be included in any negotiation process. Masigwaneng agrees wholeheartedly with the importance such an approach places on active stakeholder participation.
She also feels that IPMS offers a unique opportunity to gain exposure to colleagues working in many different parts of the world, providing a means by which she assesses her and others’ sustainable development efforts in South Africa, Kenya and other countries in the region.

Applying IPMS Lessons
Before attending IPMS, Masigwaneng indicates that she had been more accustomed to pushing her own agenda without looking at the ways in which it could be enriched by the interests of other parties. She has since changed her strategies for achieving sustainable development goals by adopting a mutual gains approach in her relationships with other individuals and organizations. By doing this, she now views any stakeholder contribution as having potential to add value from which all parties may benefit. Masigwaneng also hopes to conduct a training course modeled after IPMS in South Africa.

Suggestions for Improving IPMS
The effectiveness of IPMS, Masigwaneng indicates, can be maintained by continuing to ensure program diversity in terms of country representation, the responsibilities and disciplines of the participants, and the geographic level at which they work. She encourages program organizers to place emphasis on empowering specific professions or disciplines with targeted capacity-building. Masigwaneng also suggests creating spin-off conventions that are organized around particular sustainability issues such as bio-diversity and climate change. She indicates that the “real protagonists”, meaning professionals that actively pursue sustainability agendas in concrete ways, could benefit greatly from participation in such a convention. With the help of focal points for substantive issues that are uniquely important to each country, such protagonists can be identified and recommended for IPMS enrollment.

Suggestions for Other SCF Activities
Masigwaneng encourages the Sustainability Challenge Foundation to find ways to support consensus-building initiatives associated with the 2002 United Nations World Summit on Global Sustainability in Johannesburg. IPMS participants can build consensus around an aggressive proposal that addresses sustainability issues with clearly defined outputs. Such a proposal, in Masignwaneng’s estimation, can inform and assist global sustainability efforts such as the 2002 Summit.

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